Management
Noesis Academy Pte Ltd
Business Development Director (Independent Non-Executive Director)
Dec 2016 - Jan 2019
Growth Strategy
From December 2016 to January 2019, he served as the Business Development Director (Independent Non-Executive Director) at Noesis Academy Pte Ltd in Singapore. In this role, he spearheaded the company's growth strategy, balancing financial performance with stakeholder satisfaction. His efforts included conducting market research to identify new opportunities and aligning the academy's offerings with student needs.
Partnerships & Engagement
He played a pivotal role in establishing and strengthening partnerships with professional bodies such as CPA Australia and ICAEW, arranging meetings to build collaborative relationships. His focus extended to promoting the academy's educational services, ensuring they met or exceeded stakeholder expectations, and delivering exceptional after-sales support.
Mentorship
In addition to fostering long-term relationships with students and professional organizations, he contributed to staff development by mentoring entry-level employees, transforming them into skilled sales professionals. His leadership and strategic vision significantly enhanced the academy's market presence and operational success.
Haulotte
Regional Finance Controller (Asia Pacific including MIEA)
Jan 2019 - Mar 2022
Financial Operations & Reporting
From January 2019 to March 2022, he served as the Regional Finance Controller for Haulotte, overseeing the Asia-Pacific region, which included Singapore, India, Australia, China, Japan, and the Middle East. In this role, he managed the daily finance and accounting operations across multiple entities, ensuring accurate and timely reporting while maintaining consistent policies during month-end processes. His responsibilities included preparing and coordinating internal and external audits, resolving complex technical accounting issues, and conducting financial analyses to ensure compliance, transparency, and integrity in financial reporting.
Budgeting & Planning
He also played a critical role in consolidated financial reporting, acting as a liaison between local management, regional teams, and the head office. His responsibilities extended to budget development and management, collaborating with General Managers and functional leaders to create, evaluate, and monitor budgets, ensuring alignment with organizational strategies and regulations.
Team Development
Beyond technical responsibilities, he led the development and training of regional accounting and finance teams, implemented new systems, and provided strategic guidance to enhance financial planning and risk management. His ability to analyze complex financial data and offer actionable insights positioned him as a key contributor to the organization’s financial health and operational effectiveness.
Minerva Foods
Chief Financial Officer WA
Mar 22 - Oct 23
Financial & Operational Leadership
From June 2022 to October 2023, he served as Chief Financial Officer (CFO) at Minerva Foods, a multinational corporation with revenues of USD 1.41 billion and EBITDA of USD 117.19 million. His primary role involved leading the financial setup and back-end operations for a new joint venture in Australia. Under his leadership, the plant's revenue surged from zero to AUD 33 million, with expectations to reach AUD 98 million in 2023. He played a key role in establishing shared service support abroad, achieving 85% personnel savings while maintaining compliance and accuracy.
Process & Systems Implementation
He was instrumental in setting up efficient financial infrastructure by deploying HR and accounting systems that supported rapid expansion. Additionally, he developed contingency measures to forecast and manage financial risks during both favorable and challenging times. His extensive technical knowledge helped enhance automation and the use of digital services, aligning with the company’s long-term objectives.
Strategic & Risk Management
As General Manager of Finance earlier in 2022, he focused on building a reliable, accountable finance team and embedded financial controls across the company. He introduced systems to track and improve profitability, negotiated better financial terms, and leveraged cost-efficient resources through shared services. His leadership and strategic insights helped guide the company to operational success and financial stability.
Applied Accounting Solutions Pte Ltd
Director of Business Development
Nov 2023 - Present
Growth Strategy
As the Director of Business Development at Applied Accounting Solutions Pte Ltd, he is a strategic thinker with a strong focus on driving growth and creating new business opportunities. With a keen understanding of the company’s strengths, he works closely with internal stakeholders to craft and implement strategies that generate net income and support sustainable growth. He takes full accountability for managing customer and investor relations, ensuring satisfaction through a deep understanding of client needs.
Client & Investor Relations
He is also a strong advocate for the company's brand, actively promoting its image both inside and outside the organization. He is skilled in developing lead generation strategies, tracking success, and adapting to emerging trends to uncover new business development opportunities. With a proactive approach, he builds valuable partnerships and anticipates future market trends, ensuring the company stays ahead of the curve.
Leadership & Mentorship
Additionally, he focuses on developing his team, providing resources and mentorship to help others grow. His leadership is marked by a commitment to high standards of customer satisfaction, service delivery, and business success, positioning him as a key driver of the company’s future growth.
Experiences
Patrick Liau
Director of Business Development
Business Development & Strategy
Developing growth strategies, conducting market research, building client relationships, and driving long-term partnerships.
Leadership & Team Management
Leading teams, setting clear goals, mentoring and coaching staff, managing performance, and fostering a positive team culture.
Financial Management
Managing budgets, cash flows, financial forecasting, ensuring tax compliance, and producing accurate financial reports.
Human Resources Management
Recruitment, onboarding, staff development, performance management, and implementing HR systems.
Systems Implementation & Process Optimization
Expertise in implementing ERP systems (SAP B1), optimizing business processes, and managing cross-functional projects.
Client Service
Building long-term client relationships, providing after-sales support, resolving issues, and ensuring customer satisfaction.
Compliance & Regulatory Knowledge:
Strong understanding of compliance regulations, tax laws, and statutory requirements.
Technology Proficiency:
Advanced Excel skills, proficiency in SAP and accounting software, and creating financial models and reports.
Communication & Interpersonal Skills:
Effective communication with clients, stakeholders, and teams; excellent rapport-building skills.
Key Skills
Geetha A & Associates
Internal Auditor (part-time)
Jun 2008 - Sep 2008
Audit Processes
As an Internal Auditor (Part-Time) at Geetha A & Associates in Singapore (June 2008 to September 2008), he contributed to the audit processes of government organizations. His role involved conducting thorough reviews of internal processes, documenting audit observations, and ensuring clarity and precision in his findings.
Stakeholder Communication
He effectively communicated his insights by preparing and delivering presentations of audit observations to stakeholders, fostering transparency and supporting informed decision-making. His work emphasized accuracy, compliance, and a commitment to improving organizational processes.
Auditor's General Office
Senior Audit Officer
Oct 2008 - May 2014
Audit & Compliance
As a Senior Audit Officer at the Auditor-General's Office in Singapore (October 2008 to May 2014), he played a pivotal role in ensuring compliance, integrity, and efficiency across audited agencies. His responsibilities included conducting walkthroughs of work processes, performing risk assessments, and identifying high-risk areas for targeted audits.
Process Evaluation
He meticulously examined financial, operational, and managerial processes, evaluating internal controls and ensuring adherence to regulations. His work involved documenting audit steps, identifying gaps, and presenting potential findings to management for review. He also drafted management letters, clearly outlining observations and offering actionable recommendations for process improvements.
Reporting & Recommendations
Through his expertise in auditing, he provided valuable insights that enhanced process integrity and operational effectiveness, contributing to the overall accountability of audited agencies.
Applied Accounting Solutions Pte Ltd
Chief Operation Officer
Jul 2009 - Present
Government & Vendor Relations
Since July 2009, he has established himself as a Preferred Vendor for Government, delivering a broad spectrum of financial and consulting services. Notably, he has been awarded the Demand Aggregate (DA) Contract for accounting services in both FY2016 and FY2020, reflecting his proven expertise and reliability.
Core Financial Services
He has successfully provided Outsourced CFO Services, assisting companies with monthly financial closings while ensuring accuracy and compliance. His proficiency in Taxation and Financial Statement Compilation has been instrumental for businesses seeking robust financial documentation and tax compliance.
Operational Efficiency
Additionally, he has led multiple Accounting Software Implementations, ensuring smooth transitions and enhanced operational efficiency for his clients. In the realm of HR Solutions, he has implemented effective systems to streamline payroll functions, allowing clients to meet their monthly requirements efficiently.
Beyond operational support, he offers Consultancy Solutions tailored to clients' unique needs, empowering them to achieve their strategic objectives. His commitment to excellence and adaptability has made him a trusted partner for businesses and government projects alike.
Experiences
Bryan Tay
Chief Operation Officer
Leadership & Strategic Management
He has a proven ability to lead operations, build high-performing teams, and implement strategic plans for growth and sustainability. Over the years, he has successfully secured government contracts and delivered services as a preferred vendor, showcasing his ability to align organizational goals with market needs.
Accounting & Financial Expertise
With extensive experience in financial reporting, tax compliance, and CFO-level advisory services, he has developed a deep understanding of financial management. His expertise also includes the implementation of accounting software, conducting financial analysis, and preparing detailed financial statements to meet diverse client needs.
Audit & Risk Management
He possesses a strong background in auditing, having conducted risk assessments, strengthened internal controls, and ensured compliance with various regulations. His ability to draft comprehensive management letters with actionable recommendations for process improvements highlights his strategic insight into operational and financial risks.
Consulting & Problem-Solving
As a consultant, he excels in providing tailored solutions to clients, addressing their unique challenges and helping them improve operational efficiency. By optimizing business processes and delivering customized recommendations, he consistently supports clients in achieving their objectives.
HR & Payroll Solutions
He has successfully implemented HR systems and payroll solutions for multiple clients, ensuring streamlined and efficient monthly payroll functions. His work in this area demonstrates his ability to enhance administrative efficiency and maintain compliance with regulatory requirements.
Technical Proficiency
He has advanced knowledge of accounting tools, systems, and software, coupled with the ability to implement these systems for better operational workflows. His technical expertise ensures that clients can leverage technology to optimize their processes and improve performance.
Recognition & Achievement
Throughout his career, he has been recognized for his excellence in both academics and professional accomplishments. He earned the Dean’s Commendation for High Achievement during his undergraduate studies and was awarded prestigious Demand Aggregate contracts for delivering exemplary accounting services and ensuring client satisfaction.